Author name: Holly Wolfe

With 27+ years of experience, I help businesses in engineering, aerospace, automotive, manufacturing, and defense industries strengthen their brands and connect with customers. My career began with internships at Michael Baker and Langley & McDonald engineering firms, where I gained early experience in drafting and presentations for city projects. From there, I advanced into the auto and aerospace industries, working with the Society of Automotive Engineers (SAE) on event promotions, trade show exhibits, and publications. I later led the SAE Aerospace creative team and produced the SAE Aerospace magazine under contract. Since founding Wolfe Design Studio in 1998, I’ve collaborated with agencies, corporate creative teams, and business owners across industries—adapting to changing markets and customer needs. Today, my studio offers brand strategy, web design, UX, and digital marketing, helping businesses simplify complex ideas and grow with confidence.

A 250-year-old Brand

Holly Wolfe

On this semiquincentennial milestone, we can reflect on the country’s past and present through another lens.

America as a brand.

AI robots running down the digital highway needing large guardrails.

Three AI Marketing Lessons Every Business Should Be Thinking About Right Now

Holly Wolfe

The organizations that will benefit most from AI are not necessarily the ones with the newest technology. They are the ones with the strongest strategy, clearest brand, and best processes.